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The Everett is a smart, nimble and collaborative branding and packaging studio lead by Tommy Everett. We’re a fun and creative team that thrives on tackling creative challenges, and we embrace projects with a touch of luxury, taste, and humor. The team and I have been all about bringing the best beauty and cosmetics brands into the spotlight with innovative branding and packaging designs. We have helped some incredible brands like Jones Road Beauty and LOOPS Beauty launch products and campaigns that truly stand out. By staying on top of emerging trends, we’ve created packaging and campaigns that resonate with consumers and enhance brand visibility.

In my most recent role as VP Global Art Director at Pat McGrath Labs, I was the creative lead for the launch of the brand. Collaborating closely with the founder, I developed the unique packaging and vibrant visual language. I dove into digital campaigns and visual merchandising while teaming up with top brands like Netflix and Supreme. This experience allowed me to think creatively about budget management and keep up with trends while consistently delivering high-quality creative. Our work shows how combining great design with smart marketing can really make a brand outstanding in the overcrowded cosmetics landscape.